Aleksandar Mitić (2024). Global Strategic Narrative Wars: The Battle for Serbia. Belgrade: Institute of International Politics and Economics, ISBN 978-86-7067-341-0, pp.316.

Authors

  • Philip Hammond

Abstract

The concept of strategic narrative has emerged as a leading analytical framework for understanding the changing global order. Defined by Alister Miskimmon as way in which political actors attempt to construct a shared meaning of the past, present, and future of international politics to shape the behaviour of domestic and international actors, it is particularly suited to today’s uncertain international order and unruly online communications environment. Yet the concept’s scholarly elaboration has sometimes been limited by a Western-centric standpoint, focusing on how Western strategic narratives might build consensus and avert conflict, or on how the West might combat others’ narratives.4 In Global Strategic Narrative Wars, Aleksandar Mitić brings a different perspective, foregrounding the battle for Serbia because it is not only a country at the centre of geopolitical competition but also a country through which many of the constituent themes of today’s strategic narrative wars collide.  

Author Biography

  • Philip Hammond

    Philip Hammond is Emeritus Professor of Media and Communications at London South Bank University, UK. He earned a PhD in Critical Theory from the University of Nottingham. His books include Framing Post-Cold War Conflicts (Manchester University Press, 2007) and Degraded Capability: The Media and the Kosovo Crisis (co-edited with Edward S. Herman, Pluto Press, 2000). 

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Published

2026-06-25